Effective proposition design starts with a clear view of the vehicles you intend to serve. PAVE Insight helps Product Strategy and Proposition teams test whether current and planned offers are matched to the vehicles actually on the road in each market.
Registration and parc baselines (vehicles newly registered and in operation) show fleet composition and how it is changing by country, segment, and powertrain. Overlay this with source-traceable, analyst-verified product coverage across providers, classified against a consistent taxonomy of product types and functions.
The result is a clearer view of which capabilities are available to which vehicle populations, in which markets - and where meaningful gaps remain.
By grounding proposition design in evidence rather than assumptions, you reduce the risk of building for marginal niches and increase the likelihood that new offers gain meaningful adoption.
